Independent web developer. Graphic designer, web designer, Frontier developer, Manila hoster, latest project: intranet build for Government Office of West Midlands (UK), committed blogger since 1999.
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Corporate blogs make personal connection
"Corporate Weblogs aren't exactly sweeping the marketing world, but early adherents say they offer real power to connect with increasingly message-wary and message-weary audiences in a new and engaging way."
The B2B Power of Blogs adds to the story with more links.
I've been saying the same for years. One day everybody will have a blog. One day, every company will have as many blogs as they have employees, more blogs than employees, in fact. Those companies that do will be pushing out all sorts of boring posts as well as fascinating meme inducing posts, about their products and services, and we'll all be interested in those items that rise to the top of the blogosphere.
Of course, it's dangerous for companies to allow employees free reign but essential if they are to make their 'news' interesting enough for you and me to want to read. It's a risk. Sometimes companies will win, sometimes they'll lose. The trick will be in expecting and planning for both. [Via Doc Searl's blog]