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Ad sales double Yahoo profits

10 July 2003   

 

Ad sales double Yahoo profits

"Yahoo said the figures reflected the continued popularity of its sponsored web searches, which mention advertisers' names in conjunction with certain search results.

It also credited strong sales of fee-based services to consumers and small business users.

Sponsored web searches, introduced last year, have proved a runaway success with small business advertisers who cannot afford larger online promotions."

I've been wondering about Google's adsense. My mate put them on his football site for 4 days and scoped $175. But some of his click through rates were around 33% which is waaaay too high. So he's been kicked off. OK... Fair enough, though he's pissed off, obviously.

But, he wondered, well demanded, to me and I guess to Google in writing, that he be paid his $175.

I wonder if they will. I wonder also if it's the advertisers who paid, sometimes up to $2 for each click, who'll be paying or Google? I bet it'll be the advertisers.

I don't think Google adsense will last that long.


1126 Also posted to: cyberSaps . At: 12:22:58 PM  . .
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