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Blogads weblog: comments

02 July 2003   

 

Blogads weblog: comments

And from a blog advertising company, Henry Copland writes: "Each product started out as a twinkle in the eye of some deranged entrepreneur, then got tested on the entrepreneur's friends and family and finally got popularized through -- cover your ears Steve -- advertising."

And these days, with the growing popularity of blogs, I think that entrepreneur will find his product becoming a meme, if it's worthy enough.

And I am not a bleedin' civil servant, I run my own business, have done for 20 years. I've built brochures and advertising campaigns, and know the half truths, and misrepresentations they contain. I work in sales too, and know what it takes to get the sale.

One line I didn't cross - I never slept with any clients. I nearly did, just to keep the project, but thought better or it. Was it principles or that she was 45+ and I was 24? I think it was that she'd want more, and I couldn't keep giving.

No, I won't run ads on my site. And I'll be suspicious of anybody that does. I don't put ads on my car, have them on the walls in my kitchen, I dislike fashion labels, though sometimes I'm tricked into thinking the cut is better... It's a tough world. My blog is my house. No ads.

[Update: nice guy Henry emails:] Ads has some weird and hard-to-define social value that goes beyond utility (Google Adsense) or price aggregation (eBay) and comes closer to the signalling value of a peacock's tail. Like the elaborate tail, they often seem like a waste of color and energy, but the market would work a lot less efficiently without them.

I like that description, but still, I don't want someone else's cocky tails in my house!


1087 Also posted to: cyberSaps . At: 4:53:15 PM  . .
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