Does Google's AdSense Make Sense?

"When you remove the key-critical behaviour of search, you have moved from pull to push marketing, and everyone knows which of these is most powerful: pull"

I don't think Google will be able to keep this up for very long. I've clicked on several ads in Google's results pages, the ads have been useful to my search. But, so far the ads I've seen on blogs haven't been useful, so I haven't clicked.

I don't know if 'inventory owners' bloggers to you and I are paid for impressions or only clicks. If so, it's good for advertisers, as they get free eye-balls. Fraudulant clicks are not allowed either, and the click through is anything from a few dollors to 5¢, depending on the keywords.

I'm looking into this for me to advertise, and for me as 'inventory owner' of a blogging community - well, part owner. More a, sometimes, sysAdmin. If we can raise some dosh for a new machine all the better.

These are the ads that Google may use on the Villa blogs, looks like public (read cheap = 5¢) ads. Me? A socialist ad exec putting ads on blogs, never?

1110 Also posted to: cyberSaps , serviceBF . At: 1:06:48 PM  . .
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