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09 December 2004   

 

When sales people are afraid to blog

Story about a sales team who didn't want to blog with their customers on CEO Bloggers' Club. I guess the answer lies in their product and its future. In that they can't really say it's good out in public probably because there are better products from competitors. That they can't really say that it's got a future, because it hasn't, or one they know nothing about. There's always the idea that they also lie about these things—all sales people embellish the truth with some exaggerations. Face-to-face selling is like that.

They'll need to say all this in public, they'll need to say things are gonna change, with the help of customers, they need to be buzzed by this to encourage the same buzz in their customers' minds. This is the challenge most older companies have: a legacy of lies, crap products, and older world people.

More interestingly, they'll need to be ruthlessly honest.

I can see why these sales people are afraid to blog.
 


2018 Also posted to: cyberSaps . At: 11:59:28 AM  . .
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Other title(s) for this story: When sales people are afraid to blog