brc: Nothing to do with you
Companies Still Struggle Using The Web For Business - Study - "A Web site, when used correctly, can be a critical part of a company's marketing, advertising and sales efforts. According to a new study by the Yankee Group."
I'm not impressed by the tips, pretty standard stuff. Nothing about voice or personality, nothing cluetrainy. I could have read this article 5 or 6 years ago.
The Compromise Effect: and the new thinking about money is that your irrationality is predictable - "Chances are you know someone who sells his stocks only if they have gone up, never if they have gone down."
"Or the person who regularly runs up credit card debt but would never think of dipping into her savings account."
"Or maybe the guy who refuses to pay $15 to have someone else mow his lawn but wouldn't dream of mowing anyone else's lawn for $15"
"I'll trade you this two hundred dollars for that banana. Done and done." Read the discussion about this on MetaFilter.
"While such insights may be revolutionizing economics, they are hardly news to marketers and pitchmen."
I once saw a crowd of people crammed into a local community hall, holding up and waving twenty pound notes to buy a box, that they had no idea what was inside. The 'trickster' had fired up the crowd so much, they had turned into, into... irrational crazy spenders. Good article.