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Broadband Britain: The UK is behind the rest of Europe. Find out why and how to change . What's the community doing?

18 August 2002   

 

New Satellite Services

"many channels are going to support integrated data attachments. For example on the Discovery Channel you will be able to click and drill down and get information on what you're viewing... Channels like CNN, Sky News, HallMark, Discovery Channel, and National Geographic will now start to have this type of content pushed down to the subscriber from a click on their remote.""


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Other title(s) for this story: New Satellite Services

 

 

1000 hours on the hard drive of a set top box

"But putting massive storage into the hands of viewers could create a real revolution. Out could go all those dusty and bulky VCR tapes with viewers easily storing and indexing their own archive of Clint Eastwood or Disney movies, or the collected offerings of TV cook Delia Smith!"


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Other title(s) for this story: 1000 hours on the hard drive of a set top box

 

 

Over-35s resist the lure of ads

"Their attitudes will send worrying signals to the Government and broadcasters as they seek to increase the number of people switching to digital radios and televisions. There is already evidence that interest in digital TV has reached a 'plateau' at 50 per cent of the population.

Mobile phone companies expect customers soon to 'upgrade' to phones featuring pictures of the caller. However, the new research suggests there may be much more resistance to such innovations than previously believed among people who think their existing phone works perfectly well. 'Advertisers will have to become much more subtle,' said Silvester, whose researchers spoke to focus groups of all ages for advertising agency Young & Rubicam. 'Perceptions of quality and social responsibility may be the only things that will appeal to older people in future."


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Other title(s) for this story: Over-35s resist the lure of ads