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Broadband Britain: The UK is behind the rest of Europe. Find out why and how to change . What's the community doing?

24 November 2002   

 

ZDNet: Bandwidth talk turns off broadband late adopters

"They experienced less frustration when surfing, and were more relaxed. As a result, they spent more time online and achieved more, and their Internet experience became deeper. Some advertising campaigns have focused on broadband being fast and exciting, but perhaps the new message should be 'relax with broadband.'"


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Other title(s) for this story: ZDNet: Bandwidth talk turns off broadband late adopters