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Broadband Britain: The UK is behind the rest of Europe. Find out why and how to change . What's the community doing?

BBC: What is broadband for?

30 November 2002   

 

BBC: What is broadband for?

"It is time to stop treating the internet as if it was totally separate from the real world and accept that its importance comes from ways it is embedded in everyday life, because real people do not see the net as special.

Not having to make a connection every time they want to check e-mail or look up a website, and not having to worry about the connection dropping seems to change people's attitude.

People are more relaxed about being online They are more relaxed about using the net and will even interrupt what they are doing online to go and deal with other tasks like the ironing or making meals.

The research shows clearly that the comfort factor of broadband comes from not having to worry about cost, reliability or being knocked off the net in the middle of something. "


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