ICONOCAST - Search Engine Optimization Guide -

Based on an ICONOCAST survey of 404 respondents, metatags are the most common method to improve site ranking, followed by tweaking page titles. Because Google bases site popularity on the number of in-bound links, reciprocal linking is gaining in significance.

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ICONOCAST - The Top 12 Questions to Ask a Prospective SEO Vendor -
4. If doorway pages are used, do you have professional marketing writers on staff?
Search engine spiders pull up content surrounding searched for keywords to act as the Web page's description in subsequent search returns. Therefore, SEO pages must contain attractive, informative copy about your products and services. Otherwise, you'll lose surfers' interest, thus hurting the effort put into achieving high rankings.

I remember 'inventing' this in 1996 for http://www.digital-interact.co.uk/ of course they've wrecked their site since I stopped working with them. Check this old version out. Isn't it really nice looking? Not bad for a site that's nearly six years old.

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Argentines Transfer to E-Banks. Argentina's limit on cash withdrawals from banks is a boon for the electronic banking business, changing a culture where people traditionally feel more secure with cash in hand than cash on paper. Ricardo Sametband reports from Buenos Aires. [Wired News]

Clever people if they got out in time.

 Source: Wired News; 14/01/02; 4:11:33 pm.
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SJ Mercury: `Google effect' reduces need for many domains. Dan Gillmor. The most interesting from a domain-name point of view is this: With the rise of search tools that unerringly bring you to the page you want, the need for a highly specific domain name -- one that a casual Web user would be able to guess -- has practically disappeared. [Tomalak's Realm]

 Source: Tomalak's Realm; 14/01/02; 4:25:59 pm.
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Introducing MovableType. There's a new content management system for the masses in town, named Movabletype. WriteTheWeb asked its founders to explain what they're up to. [WriteTheWeb]

I need to check this out, it''s been out a while, but sooo much to do!

 Source: WriteTheWeb; 14/01/02; 4:28:59 pm.
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Let's talk about .me.uk. Bugger.me.uk [The Register]

Bugger.me.uk, love.me.uk, and kiss.me.uk have all been snapped up. Wholesale charges start at £50 (plus VAT) for anyone looking to purchase a .me.uk domain this month. The wholesale price drops to £5 (plus VAT) by July.

 Source: The Register; 14/01/02; 4:27:15 pm.
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ICONOCAST - Search Engine Optimization Guide - Up your keywords -- Most marketers underestimate how many keywords are really necessary. Budget for at least 100. To get keyword possibilities, visit Did-It.com's keyword suggestion tool

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£27.52 for a year's worth of Radio website? Wonderful value.

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