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23 January 2002   

 

Liquidation.com Has Tested Almost Every Online Marketing Tactic -- Here's What Worked:
"Q: What's your experience been like with broadcast email campaigns?"
"Haroon: Email marketing has been hugely successful. Overall we've had our best acquisition through email."
" Our strategy is to test a lot of things out, do small buys in a lot of different things and then do major buys on the winners. We tested lists from B2BNow, YesMail, Cahners, PostMaster Direct, Thomas Register, etc."


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The New Paradigm: Back to Basics - "So now we go back to basics. Market research is back in vogue.Today, a new company needs a well-defined message and a focusedapproach to a specific market segment. Market testing, beta productsand focus groups are now cool again."

"Features and Benefits are so... '60s. Who cares? We are on information overload. People have problems that need to be solved. Provide problem/solution scenarios for people to look at. If you define a problem your site visitor has, that person will spend more time on your site. Testimonials put some muscle behind your punch."

"Document case studies. Define the problem, then what you and/or your company did to solve the problem."

"People buy for three reasons; need, desire, and emotion. When developing a Web site, you need to know where you and your company are in this buying chain."


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Amazon may spark new shipping war. The answer is still fuzzy, but rivals in the past have countered the e-tailer's moves. Jeff Bezos says the offer will be "expensive" in the short term. [CNET News.com]
Looks like smoke on the horizon.Bezos the Bastard, going for the kill.

 Source: CNET News.com; 22/01/02; 11:45:08 pm.
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Yahoo to put price on searches. The Web portal plans to unveil a pay-per-view search product Wednesday, the latest premium service aimed at offsetting its online advertising decline. [CNET News.com]
Amazin'

 Source: CNET News.com; 22/01/02; 11:45:08 pm.
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