cyberSaps business: blogging news, internet biz, communities, UK angle
Ego gratification. Some people need to be the center of attention. It makes them feel good about themselves to tell the world what important things they've been doing and what profound thoughts they've been having. Curiously, while this looks like the most obvious reason for a Web log, I think it's probably the least likely reason, since it's too trite and shallow.
Antidepersonalization. When people begin to think that they are nothing more than a cog in the wheel of society, they look for any way to differentiate themselves. The Web log proves they are different. Just read it. You'll see.
Elimination of frustration. Day-to-day life, especially in the city, is wrought with frustration, and the Web log gives people the ability to complain to the world. You get to read a lot of complaining in these logs. If you think I'm a complainer, oh boy!
Societal need to share. As a cynic who gets paid to write, I have a hard time with this explanation. But it seems some people genuinely like to "share," and this is one way.
Wanna-be writers. A lot of people want to be published writers. Blogs make it happen without the hassle of getting someone else to do it or having to write well—although there is good writing to be found. Some is shockingly good. Most of it is miserable. I expect to see those Open Learning classes around the country offering courses in Blog writing.