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09 February 2002   

 

B2BMarketingBiz: Top 5 Corporate Communication Mistakes the Fortune 500 Make Online - Mistake #4: Timely PR updates

Corporate communications also needs to have access to easy-to-use content management tools for the site (i.e. don't set up a system where site change requests get routed through your IT department and take weeks to appear online.)   Obvious examples of sites where PR wasn't able to change the site's message when it was necessary include Enron's site, which contains many now-laughable statements, Wendy's site which made no note of founder Dave Thomas' demise for at least 24 hours


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