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Google's House of Cards

06 January 2004   

 

Google's House of Cards

"Advertisers report return on investment (ROI) and customer service have deteriorated."

I thought this would have top end sometime. Although some were thrown off for lifting their own click throughs or even asking their readers to click through, I thought (and in my own experience) that when I was surfing at other sites, I wasn't hunting for products. Where as when at Google and presented with ads that were helpful to my search, I was in buying mode.

Although AdSense brings them more traffic, many find it also lowers their ROI. The drop in ROI, sometimes exceeding 50 percent...

Ouch!


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