Though this CTO has had his company's blog up a mere 5 months, he's full of praise. "It’s amazing how a system [a blog] so simple and easy can produce such profound results." Though later, he tells how boring it is, and Scoble agrees that Microsoft's internal blogs are also dull.

It's later, when people start to think about what should be in a blog, when they find themselves composing the next blog entry as they take a walk, and when bloggers start letting their personality out, forgetting their corporate Ps and Qs. Then, it's interesting. Then it's compulsive, addictive.

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Other title(s) for this story: InfoWorld: Blogging behind the firewall