Ads in RSS feeds

Advertising in feeds? Letmesee, who does that already?

Oh yes, real people talking to other real people. Like Scoble and Microsoft, Winer and RSS and numerous others who are their own brand.

If some real person who physically made chocolate bars built a weblog, and it was interesting enough, I'd subscribe. So long as it wasn't ALL about chocolate, I'd need to see their soul too.

Nike's blog is same old same old. No character nor personality — fake.

If NYTimes wanted adverts in feeds, get the manager of the ad sales dept to blog about: ads, selling space, wrong copy, sunny days...

If Nokia wanted to advertise in feeds, get the clam shell designer to blog about: other clam shells, dropping phones down toilets, tricks and tips, trout fishing, being told "if you don't stop smoking you'll die..."

Advertising is necessary for companies to tell prospects they exist. But, with TV ads, junk snail mail, spam, enclosures in free ad packed newspapers it's just too much. Sure, repeat seven times and I'll trust you, but it's so hard to get under my nose seven times without pissing me off. At the crunch moment in the action thriller... adverts! I scoop up pizza and beers leaflets from my letters. Tune filters in my email app, turn page after page, looking for local news in the free press. Ads, piss me royally. They phone me just when I sat down with a nice cup of tea. They get in my way, begging for purchases. Too many, too often, too soulless. Tax them, delete them, cut them down, stop them.

Word of mouth has always been a better, more sure fire way of getting me to buy. Why? Because I ask for information. I have a problem, the geezer down the pub has a solution. I just wish he made the mobile phone too.

You want my attention? Give me some soul, some reality, some honesty.

1794 Also posted to: Home page . At: 10:21:13 AM  . .
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Other title(s) for this story: Promotion in RSS