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Cheap CDs due to downloads

05 July 2004   

 

You've heard of the flights, but would you buy a no frills CD?

Bertelsmann: The no-frills version will look virtually identical to a pirate copy, with only the title printed directly on the disc. It will cost €9.99 - about £6.70. The regular version will cost €3 more. It will include a cover and lyrics. A "luxury" version with additional material and video clips will cost €17.99.

Maarten Steinkamp, the head of Bertelsmann's BMG record label in Germany said changes in technology meant it was absurd to keep sticking labels on CDs saying "Don't Steal Music, It would be better for us to write, 'Thanks a lot for buying something from us,'" he said.

Does this mean they're throwing ion the towel to downloaders, file sharers and pirates?


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Other title(s) for this story: Bertelsmann throws in towel