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cyberSaps business: blogging news, internet biz, communities, UK angle
A pure blogging company. With history (4 years 187 days ) in hosting Manila weblogging communities and building customised blogging environments for a range of companies and Government quangos. The latest project: building the intranet for the Government Office for the West Midlands, based entirely on Manila. Next project: their internet and extranet. See more details on services and history.

17 August 2004   

 

Calling for blog publishing platform reviewers

"I want to commission reviews of the following blog publishing systems:"

I guess this geezer will make a packet from the book he intends to publish out of all the reviews. Good luck to him, a neat idea. I've suggested this I write the reviews for both Radio and Manila.

I've used Radio from the day it came out, OK before that since I was a beta tester. Since I run several manila servers, one for Football fan meat heads who are totally non techie, one for the Government Office for the West Midlands who use it for the intranet for over 500 people. (One of the nice apps I have there is an editable address book—each person owns their page and can edit and upoload images. It can be searched across and surfed across—so you can find out who sits next to who, who's someone's boss, etc.. In any page witin the intranet you can add the shortcut, "Steve Hooker" —link to my page, "Steve Hooker mugshot" —add a picture, "Steve Hooker email" —a link to the spam free email.)

I'm not affiliated to Userland, and I ask what are Radio's limitations, I should be able to write an unbiased report.

RSS as an hierarchical information channel

So think for a moment, you have Manila, with say a thousand sites, each mainly owned by one person, some owned by a project group, others owning several sites, perhaps managers who project manage several projects.
Think of that project manager, who subscribes to his projects' RSS feeds. As he reads his updates from these projects via his aggregator (in Radio or Manila) he re-posts the most important items to his own blog, with annotations obviously.
His boss, subscribes to the project manager's feed and the rest his project managers' feeds too. The boss, posts worthy items to his blog, some go to private blogs (for grading or personnel departments), some public.
Of course, the boss of bosses has these feeds in his aggregator, and most of the people below him subscribe to one or more of his public feed too.
Naturally, there's not just company feeds in anybody's aggregator. Other blogs, newspapers are there too, so it's a vital information source.
This tree-like structure reflects the hierarchical grade structure. Information flows up and down the tree. Those items that are critical travel further and perhaps break out into their own articles, maybe a short lived disposable blog.

Sure project management tools these days have this sort of function built in. But, that's software for project managers. It's not software for bottle washers and bosses. That's the best thing about blogs—they're fun because they're easy. This is why millions are now blogging. Where as intranets are normally top down information flows, intranets based on blogs are bottom up flows (both ways actually). This is the root problem of knowledge management solved—people actually do it.

Connecting Manila and Radio

Manila and Radio can be connected: I can open up any Manila site with Radio, thus I can edit any page within an outliner on my desktop, adding rules, definitions, and a whole gamut of special instructions for that content. This makes speciality pages on a website easy to make. I use such to create timesheet pages (see thumbnails below).
Using the boilerplate feature these special instructions can be added by non techies who then get on with filling in the blanks.
Using Radio, a folder full of images can be sent to a Manila site simply by pointing a menu at the folder. And it needn't be images, it could be PDFs, Excel documents that make up a databased site. These could even be scheduled.

Radio is a content management designer's dream. A scripting environment on the desk top that can connect to other applications (I'm having great fun with Photoshop at the moment), then publish or FTP 'stuff' to a Manila server or an FTP server. That's putting stuff into a blog; of course, there's the downoload or get from email or the get via XML-RPC connections that I haven't really explored yet. Though I used to email-to-blog from my mobile phone and I webedit to and from other Frontier instalations.

timesheets outline

Easily add the data within an outline, save it to a manila site (command save;-)

timesheetasis

Nicely presented time sheets, a must for independent developers.

 


1909 Also posted to: Home page . At: 12:25:43 PM  . .
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Other title(s) for this story: Calling for blog publishing platform reviewers

 

 

Intelliseek: Marketers must understand blog behavior

August 25 online seminar by Intelliseek will highlight the influence of bloggers on market perceptions, buying behavior
Blogs are quickly transforming the marketing and branding landscape. Consumers are using them as platforms to talk about products and services. Companies are using them as tools to capitalize on employee loyalty and enthusiasm.
It's called hyperaffilation, when a customer or employee thinks very highy of a product or service. It cannot be astroturfed as Warner Brothers Records found out, and most companies would die to be able to get their 'truth' out there from hundreds of sources. Think of that advertising exec's line, "they'll become a customer when they've seen your name seven times in different contexts," or when they've heard it mentioned in glowing terms from a friend.

Some of the "major findings:"

  • Blog trends often pre-date or upstage major news stories, suggesting they can serve as powerful "leading indicators" for marketers
  • Teens are highly active bloggers, suggesting that blog-publishing platforms are transforming the habits, practices, and expectations of a key audience for marketers.
  • Blog content is easily found through search engines, with the potential to reach broad audiences

Have they ever looked at any teenager blog? Maaaaan! It's ALL about boys (or girls). One thing though, they know their readers, like literally!

 


1908 Also posted to: Home page . At: 11:54:30 AM  . .
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Other title(s) for this story: Intelliseek: Marketers must understand blog behavior

 

 

Black and White Photography: London Tube Map

"Taken Simon Clarke's geographically accurate map and overlaid it onto a NASA satellite image of London."

This is a dead handy map for me. I've been travelling to London (The Smoke) for 20 years, by train, hitch hiking, bus, and car. I've never had a mind's eye map of the tube system. And this is it. Just need to figure out where the M4 is and the Northern Circular and I'msorted for the next trip, next week.

tube_geo

 


1907 Also posted to: Home page . At: 11:21:06 AM  . .
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Other title(s) for this story: Black and White Photography: London Tube Map