cyberSaps business: blogging news, internet biz, communities, UK angle
Blog is such a pejorative, amateur and mostly, young word. These days new words appear quickly in dictionaries and blog is no exception. With an estimated 4 million blogs most are indeed teenage girls talking with other, mainly local, teenage girls, and this is what the dictionary definition stems from. However, the internet is a big place, used by individuals to talk to their friends, and businesses to expand their client base.
Businesses do indeed blog. Serious businesses. They understand what it means to communicate directly with clients. How valuable that two way direct communication is. How they can influence the thinking of people outside their company. How they can demonstrate their expertise. How they can even work with, collaborate, with 'outsiders' to harness the might of the network.
OK. Then don't use the word blog. Take all it's power, all it's RSS feeds and aggregation features, trackback, easy editing, updating from mobiles, take it and call it, taa-daa... A news page. A news page with community features.
Nobody need know, that secretly, sometimes very late at night, you are a blogger.