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07 October 2004   

 

Viral & Buzz Marketing Association: Manifesto

"All members of the VBMA share the conviction that Viral Marketing,

Buzz Marketing and Word-of-Mouth Marketing (and other related marketing approaches that harness network-enhanced word of mouth) are based on the principles outlined below, and that we work constantly on improving these marketing techniques:"

This certainly makes me cringe. Their 4th point: "we believe that whatever our target, we will always be dealing with educated people who detect when they are being deceived" means, we'll trick them into doing our work for us. Some how.


I know it would be a wonderful power for marketers to harness and exploit but genuine memes do not come from group brain storming. The only corporate memes that have taken off have been anti. Or, laughing at the stupidity of artificial 'buzz.'

But then again, I could be wrong, perhaps the best have been so insidious, I've missed them.
 


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Other title(s) for this story: Viral & Buzz Marketing Association: Manifesto