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Blogs bring a boost to Jupiter Research

04 November 2004   

 

Blogs bring a boost to Jupiter Research

"Jock Gill, a former adviser on Internet media to President Clinton, says blogs work for Jupiter because they create trust and build connections with readers. "You do business with people you trust, and blogs help create that trust," Gill said."

Bringing in business they may not have otherwise got. The 50,000 page reads per day is nothing compared to the rest of Jupiter's site, but those hits are bringing in sales leads.


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