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Last published: 17/12/2003; 10:23:04

Privacy Policy 
 We are committed to protecting your privacy. We use the information we collect about our customers to process orders and to provide a more personalised shopping experience. We may also use it to tell you about changes in our services or about goods or special offers we think you might be interested in. We do not sell, trade or rent your personal information to others. 
 Under the UK Data Protection Act 1984, we follow strict security procedures in the storage and disclosure of any information which you have given us, to prevent unauthorised access. Our security procedures mean that we may request proof of identity before we are able to disclose sensitive information about you. 
 Our policy is to keep the personal information we receive from our sites completely confidential, and used solely for internal purposes. 
A guide to Data Protection 
 New data protection legislation has updated and enhanced the rights of consumers in respect of information held about them by businesses. We have published this data protection guide to ensure that our customers and prospective customers are fully informed about the effect of the new legislation on the relationship between us. 
 This guide sets out the ways in which we handle information about you and your rights in respect of that information. 
 What information do we hold and how do we obtain it? 
 Typically, we may receive information about you from one of two sources: 
 Directly from you, usually when you purchase goods from us or receive our services. (e.g. your name, address, telephone number and credit card details). 
 Indirectly from you, through your use of our services. (e.g. your email or telephone calls). 
 For what purposes do we use your information? 
 We use your information for a number of purposes which can be broadly categorised under two headings: 
 To ensure that the goods you have purchased are delivered to you as efficiently as possible. 
 For other non-contractual reasons. Set out below are some examples of the purposes falling within each category. 
 Provision of Service. 
 We, or reputable parties acting on our behalf, may use your information: 
 To identify and maintain records of your account and in order to provide you with usage and billing information. 
 To ensure that the services we offer you continue to be the most appropriate service for your needs. 
 To respond to any query that you may raise with us about your account. 
 To update our systems for enhanced service provision to you. 
 Other Purposes. 
 We will also use information about you for purposes upon which the provision of services is not necessarily dependent. To this end, we may: 
 TAKING CARE OF YOUR DATA. 
 We undertake to you that we will: 
 Not seek or hold information about you which is excessive for our purposes. 
 YOUR RIGHTS 
 You have certain rights under the new legislation in relation to the information that we hold about you. The most important of these rights is set out below: 
 Access to information about you. 
 You may request in writing details of the personal information that we hold on you and the purpose for which it is held. We will usually provide such details to you by way of a photocopy or computer print out in the form that such details are held on our system. However, provision of such information may be subject to an administration charge (as permitted by the legislation). If you wish to receive details of the information that we hold about you, you should write to the address given at the bottom of these terms and conditions and enclose a cheque for £10 payable to Emporium Antiques. Your request will be met within 40 days. If you have a concern about a specific use that we are making of your information, it may help us to identify the data in question if you set out details of your concerns in writing. 
 Information about our Services. 
 You may request at any time in writing that we stop using information about you for the purposes of informing you about our services. You may also request that we delete any directory entry concerning you or your business. 
 THE DATA PROTECTION REGISTRAR 
 If you wish to learn more about your rights in respect of protection of personal data, you should contact the Data Protection Registrar's information line on 01625 545745 or at the website http://www.open.gov.uk/dpr/dprhome.htm ;