Nofollow May Be a Rank Solution

Rogers Cadenhead: "The most far-reaching impact could be from publishers who adopt nofollow on external links to boost the effect of their internal links, taking a bajillion rank suggestions right out of Google's algorithm."

Actually, I don't really care about Google. But I do care that when reading many of the nationals or internationals like The Guardian or The Register that they articles they speak of are not linked to.

Usually, I have to do a search in Google to find the articles that they should be directly linking to. These professional newspapers don't link because the don't want to send traffic off their site. Though I never considered that they were more Machiavellian and they didn't want to lower their Google Juice—perhaps that is another reason they don't link.

Perhaps now with the advent of rel=noFollow these newspapers WILL link. I doubt it. I think the "less off site linking as possible" rule will still apply. No, it'll still be blogs who trade links freely.