"However, it is in the retail side of the business that BAA has really scored by unashamedly aiming airport stores at the upper end of the market and creating a competitive environment within airport terminals. At Heathrow's Terminal 4 the shopper has a choice of at least a dozen different clothing brands. Retail operations contributed 44% to BAA's bottom line and that figure is expected to grow. As Des Wilson, sirector corporate and public affairs, comments: "The security element and sheer volume of passengers has made it necessary for people to spend more time at an airport, so food and retail outlets have become an essential feature. As tourists are attracted to SA they will demand better shopping facilities."

Imaginative tenant mix and innovative marketing skills persuade 40% of departing passengers to part with their money while waiting for flights. Airports have always had a reputation for ripping off the trapped consumer, so BAA has introduced a worldwide "no quibble" guarantee on any goods bought in its terminals. It will refund passengers (at no expense) or exchange goods. BAA also guarantees its prices are no higher than high street prices."

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Other title(s) for this story: UK model could help SA airports lift of